Another reason why you should have multiple social media handles is for marketability purposes. In order for a business to thrive, you must market it to the general public, and with high efficiency. Without good marketing and publicity, your business may likely continue to be in the shadows. As one uses multiple social media handles, there is a need for simultaneous management of your social media handle, which breeds the need for a social media management tool. From creating and publishing content to analytics and reporting, it can be really overwhelming considering all the stuff you have to do on all your social media handles. The availability of social media management tools will help to simplify and organize your social media workflow, help you save time, and even make sure that your posts reach the right audience at the right time. So here with me is a list of some of the best social media management tools that you can use for your business.
List of the Best Social Media Management Tools for Businesses
1. Hootsuite — www.hootsuite.com
Hootsuite can be said to be the biggest or most popular social media management tool as it is used by about 20 million people worldwide and hundreds of companies. The reason why it’s achieved such success is that it is an all-in-one platform that allows you to manage and schedule your content, run social media ads, measure your social media return on investment, and lots more. In short, it means you can manage all your social media in one place. The advantages of using Hootsuite include that you can use it to connect with more than 30 social networks, use it to monitor multiple accounts and keywords, and make bulk-schedule social media posts. The tool has a 30-day free trial, after which you must pay per month to use the service.
2. Buffer — www.buffer.com
Buffer is a simplified and easy-to-use social media management tool that businesses and individuals can use to bring significant engagement and results on social media. The site is dedicated to making businesses work more effectively and efficiently as its suitability ranges from publishing to engagement, analytics, and simple landing pages. When you begin using Buffer you’ll discover how simple and easy the tool is, with helpful content services, and friendly and timely customer support. The tool comes with an unlimited free plan, but paid plans start at a certain amount per month per channel with a 14-day free trial.
3. Sendible — www.sendible.com
This social media management tool is specially designed for agencies with many clients. Sendible provides you with the most features than other media management tools, and in addition to that, it allows you to customize your dashboard according to your branding in order that you can attract new clients. Sendible features some wonderful integrations such as YouTube search, Canva graphics editor, and royalty-free image search. It also helps in saving time for those who are involved in repetitive tasks. The tool comes with a 14-day free trial, after which you begin to pay a certain amount per month to use the service.
4. Sprout Social — www.sproutsocial.com
Sprout Social is just like Hootsuite, in that it combines several social media tools in one place, from social media scheduling to monitoring and reporting. It is among the few social media management tools that feature customer relationship management tools. You can build better relationships with your customers by having complete profiles of them. Another advantage of using Sprout Social is that it publishes fantastic reports that you can use and send to your clients. The tool comes with a free 30-day trial, after which you must pay per month a certain amount to use the service.
5. CoSchedule — www.coschedule.com
CoSchedule makes its boasts as the best social media management tool with the best marketing calendar. This is evident in its free plan for basic access to the calendar, but if you want more features you can speak to the Sales department. You can access more features with a 14-day free trial, and continuously for a certain amount per month. You can use CoSchedule to manage your social media posts, content, and events. As a marketer, it’s a wonderful tool that you can use to organize your social media posts, content, events, and emails in one place.
6. Social Pilot — www.socialpilot.co
Like Sendible, Social Pilot is also a social media management tool for agencies with several clients as it has a client management feature. The tool manages content from across several industries such as education, tech, fitness, etc. Social Pilot comes with an intuitive interface as it fits its management tools into a simple dashboard. Its management tools include scheduling and analytics but not monitoring. You can access Social Pilot at an affordable price per month with a 14-day free trial.
7. Agora Pulse — www.agorapulse.com
This is also an all-in-one platform that features scheduling, responding, and reporting. What separates Agora Pulse from the rest is that it has some unique features like competitor analysis and Facebook contest applications. Agora Pulse is free to use, but it also has a monthly paid plan where you can access those extra unique features.
Conclusion
These are some of the best social media management tools that you can use to manage and market your business. These websites offer great services for managing brands, businesses, and personal profiles on any social media platform of your choice. You can try out any that best suits your needs. Rest assured, you will not be disappointed.
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